RCI Announces Alliance with ICE
RCI has announced the extension of its strategic alliance with International Cruise and Excursions, Inc. (ICE), the worldwide industry leader for integrated cruise and leisure packages to the vacation ownership and travel industries.
As part of the agreement, ICE will provide cruise fulfillment including operations and technology for RCI global programs. ICE will also provide fulfillment for member loyalty, lead generation, and purchase incentives to provide value-added benefits to RCI’s affiliated developers. RCI will also become the exclusive exchange provider for ICE.
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Tags: International Timeshares, RCI
